
OMNIFLAME

RESEARCH


Design for an Experience
A refined portable cooking system. I will create a portable cooking solution for people who want to show off their tasty skills at the slopes, a tailgate, or while camping. Possible users include 18+, people who are passionate about cooking and whole love to camp, ski, tailgate, etc.



JEFF
56-Tailgater/Camper
General Feed Back
My biggest issue with portable cooking solutions is the quality. They break easily and cause uneven cooking.
I love to cook while camping, but I always seem to forget something.
Consideration of my Product
One thing I would like to see is hooks for your utensils, so while your cooking it’s easy to grab and put back.
NICK
30-Professional Chef
General Feed Back
Most portable cooking systems are terrible quality. They feel flimsy and are a pain to cook with. I’ve had many times where a product I just bought, just stopped working for no reason.
Consideration of my Product
Built-in light
Protective storage for knives
BRIAN
57-Experienced Camper
General Feed Back
Mainly uses charcoal grills but hates how long they take to warm up. Clean up is the bane of all campers.
Consideration of my Product
Worried about weight.
Curious about BTU range for burners.
Interview Findings
High demand for a high-end portable cooking system
Needs to be easily cleaned and fit into most cars
People are more than willing to bring their own table
Most people are willing to pay $500-600 USD
Require quality and durability
Untapped Market
Online Research
Hook up for different size propane bottles
Too hot too cold; not enough range
Extension hose for gas
UK gas converter
Hard to clean
Few safety precautions
User Needs Hierarchy
Reliable and durable
Weather Proof
Simmer-Sear capability
Easily cleanable
Burners withstand strong gusts of wind
Portable for one person

ANALYSIS
Users
This product is for anyone who likes outdoor activities such as camping, tailgating, skiing, mountain biking, dirt biking, beach going, etc. This product will appeal to people who love to cook.
This product will also appeal to cooking influencer's. Many feel tied down to their home and kitchen since it’s their form of revenue. This product would allow them to have freedom to travel and enjoy the outdoors while still continuing their online business.


Camper
Father of four. Loves to camp with his family. He seems to always forget a key cooking utensil, causing him to improvise with a sub-par cooking experience

Influencer
Cooks for her job. Loves to travel but has a hard time being able too do so. Her income is tied to her kitchen so she can’t travel as much as she wants.

Tailgater
Loves to cook for himself and others. He wants a high-end portable cooking setup to show of his skills and keep the mouths around him happy.
MARKET
The outdoor cooking equipment market is increasing rapidly.
2021 Market size $8.06 Billion USD
Set to reach $18.53 Billion USD by 2032
Market Share of Top 5 Companies 37.6%
Notable companies in the market include: Weber-Stephen Products Ltd,Summerset Professional Grills,Clementi, ALFA, etc.




Jetboil Genesis
ONJA Stove
Outwell Jimbu
PROS-
Lightweight
Portable
Built in pots
PROS-
High quality
Cutting board
Carrying strap
PROS-
High quality
Powerful burners
Durable
Weather resistant
CONS-
Low Heat output
Lacking utensils
CONS-
Heavy
Bulky
Pricey
CONS-
Heavy
Pricey
COMPETITOR BENCHMARK
Minimum 45 minutes of cook time
Number of burners 2 minimum
Needs to be fuel efficient
7k-15k BTUs per burner
3-way windscreen
Heavy reliability
BUTANE
PROS-
Lightweight
Portable
Less expensive
Less toxic
Easier to store gas
More efficient
CONS-
Need to be used in well ventilated area
Performance drops under 40 degrees F
Stops vaporizing at 30 degrees F
Hard time with altitude
Cant refill containers
PROPANE
PROS-
Lightweight
Portable
Less expensive
Less toxic
Easier to store gas
More efficient
Causes less waste as you can refill container
Functional in more conditions
CONS-
Need to be used in well ventilated area
Less portable
What is a BTU
BRITISH THERMAL UNIT
BTUs measure heat energy and, on a gas range or cook-top, are a good way to quantify cooking power.
One BTU will raise the heat of one pound of water by one degree fahrenheit.


MATERIALS
Body
Composite metal foams
Aluminum honeycomb panels
Stainless steel coating
Nonstick coating
Cutting Board
Teak
Bamboo
Plastic
Utensils
Stainless steel
Silicone
Combo
FUTURE TECH
Future considerations
Hydrogen burner
U.S Army — flameless catalytic combustion device
New wave antimicrobial materials
Silver doped titanium oxide
Liquefied petroleum gas
Advanced biomass stoves
Forcing gases and smoke from incomplete combustion back into the stove’s flame, some cut emissions by 95 percent. However they are more expensive than conventional stoves and can require more advanced pellet or briquette fuels.

SOCIETY AND ENVIRONMENT


SOCIETY AND ENVIRONMENT
Covid causing more people to enjoy the outdoors, this has led to a large spike in the popularity of outdoor cooking equipment.
Cooking has also increased in popularity since Covid forced people to find more hobbies.
Bain and Company estimating 60% of meal occasions were cooked in the home pre-pandemic which has now increased to 72%. For some, it’s ignited a passion for cooking.
More people have the capability to work remotely. This has spurred people to travel while working.
SOCIETY AND ENVIRONMENT


ACTIONABLE INSIGHT
Fun cooking experience
User should enjoy cooking with this system.
Wide BTU range
Using stacked burners we can achieve greater BTU ranges.
Using new materials to cut down on weight
We can bring down the weight using unique manufacturing methods like metal foams and honeycomb panels.
Must be durable
Must last the user a long time. Design for replace-ability
Easily cleanable
Use materials and shapes to make the product easily cleanable.
Development

Concept 1
This duffel bag-like form factor is the perfect mix of portability and features. The 2 halves will close together with a water-tight seal. The utility unit will contain a selection of cooking and eating utensils.

Concept 2
This version would be its own station. No need to rely on a table. The legs will fold down and allow the user to roll the product, increasing portability. The utility unit will contain a selection of cooking and eating utensils.






Final Concept

MODERN REFINED INDUSTRIALISM
My design language was inspired
By industrialism, durability, raw
Materials mixed with finished
Materials and a hint of color.
Cooking units
Grill unit
-
Contains thermoelectric generator
-
Reactive thermometer
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Two ribbon burners with separate controls
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Grate comes off for easy cleaning
-
Components are easily replaceable
Burner unit
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Contains thermoelectric generator
-
Reactive thermometer
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Stacked burners for a greater range
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Separate controls for inside and outside burners.
-
Components are easily replaceable

Utility unit
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Allows for storage of multiple tools, utensils, flatware, etc.
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Two cutting boards reduce the chance of cross-contamination
-
An empty utility unit can be used as a wash basin






Photo Citations
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Image by macrovector on Freepik
Image by rawpixel.com on Freepik
Image by pikisuperstar on Freepik
Image by macrovector_official on Freepik
Image by Freepik
Image by Freepik
Image by wirestock on Freepik
Image by vwalakte on Freepik
Image by wirestock on Freepik
Article Citations
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https://www.factmr.com/report/1042/outdoor-cooking-equipment-market
https://www.yellowstonepark.com/where-to-stay-camp-eat/camping-rv-parks/cooking-while-car-camping/
https://www.nytimes.com/wirecutter/reviews/best-picnic-table-camp-stove/
https://backpackinglight.com/stovebench/
https://www.maytag.com/blog/kitchen/gas-range-btu.html
https://www.thekitchn.com/whats-a-btu-and-how-many-shoul-112070
https://www.hunker.com/13408239/typical-btus-of-a-gas-stove