OMNIFLAME

RESEARCH

Design for an Experience

A refined portable cooking system. I will create a portable cooking solution for people who want to show off their tasty skills at the slopes, a tailgate, or while camping. Possible users include 18+, people who are passionate about cooking and whole love to camp, ski, tailgate, etc.

JEFF

56-Tailgater/Camper

General Feed Back

My biggest issue with portable cooking solutions is the quality. They break easily and cause uneven cooking.
I love to cook while camping, but I always seem to forget something.

Consideration of my Product

One thing I would like to see is hooks for your utensils, so while your cooking it’s easy to grab and put back.

NICK

30-Professional Chef

General Feed Back

Most portable cooking systems are terrible quality. They feel flimsy and are a pain to cook with. I’ve had many times where a product I just bought, just stopped working for no reason.

Consideration of my Product

Built-in light
Protective storage for knives

BRIAN

57-Experienced Camper

General Feed Back

Mainly uses charcoal grills but hates how long they take to warm up. Clean up is the bane of all campers.

Consideration of my Product

Worried about weight.
Curious about BTU range for burners.

Interview Findings

High demand for a high-end portable cooking system

Needs to be easily cleaned and fit into most cars

People are more than willing to bring their own table

Most people are willing to pay $500-600 USD

Require quality and durability

Untapped Market

Online Research

Hook up for different size propane bottles

Too hot too cold; not enough range

Extension hose for gas

UK gas converter

Hard to clean

Few safety precautions

User Needs Hierarchy

Reliable and durable

Weather Proof

Simmer-Sear capability

Easily cleanable

Burners withstand strong gusts of wind

Portable for one person

ANALYSIS

Users

This product is for anyone who likes outdoor activities such as camping, tailgating, skiing, mountain biking, dirt biking, beach going, etc. This product will appeal to people who love to cook.

This product will also appeal to cooking influencer's. Many feel tied down to their home and kitchen since it’s their form of revenue. This product would allow them to have freedom to travel and enjoy the outdoors while still continuing their online business.

Camper

Father of four. Loves to camp with his family. He seems to always forget a key cooking utensil, causing him to improvise with a sub-par cooking experience

Influencer

Cooks for her job. Loves to travel but has a hard time being able too do so. Her income is tied to her kitchen so she can’t travel as much as she wants.

Tailgater

Loves to cook for himself and others. He wants a high-end portable cooking setup to show of his skills and keep the mouths around him happy.

MARKET

The outdoor cooking equipment market is increasing rapidly.

2021 Market size $8.06 Billion USD

Set to reach $18.53 Billion USD by 2032

Market Share of Top 5 Companies 37.6%

Notable companies in the market include: Weber-Stephen Products Ltd,Summerset Professional Grills,Clementi, ALFA, etc.

Jetboil Genesis

ONJA Stove

Outwell Jimbu

PROS-

Lightweight
Portable
Built in pots

PROS-

High quality
Cutting board
Carrying strap

PROS-

High quality
Powerful burners
Durable
Weather resistant

CONS-

Low Heat output
Lacking utensils

CONS-

Heavy
Bulky
Pricey

CONS-

Heavy
Pricey

COMPETITOR BENCHMARK

Minimum 45 minutes of cook time

Number of burners 2 minimum

Needs to be fuel efficient

7k-15k BTUs per burner

3-way windscreen

Heavy reliability

BUTANE

PROS-

Lightweight
Portable
Less expensive
Less toxic
Easier to store gas
More efficient

CONS-

Need to be used in well ventilated area
Performance drops under 40 degrees F
Stops vaporizing at 30 degrees F
Hard time with altitude
Cant refill containers

PROPANE

PROS-

Lightweight
Portable
Less expensive
Less toxic
Easier to store gas
More efficient
Causes less waste as you can refill container
Functional in more conditions

CONS-

Need to be used in well ventilated area
Less portable

What is a BTU

BRITISH THERMAL UNIT

BTUs measure heat energy and, on a gas range or cook-top, are a good way to quantify cooking power.

One BTU will raise the heat of one pound of water by one degree fahrenheit.

MATERIALS

Body

Composite metal foams

Aluminum honeycomb panels

Stainless steel coating

Nonstick coating

Cutting Board

Teak

Bamboo

Plastic

Utensils

Stainless steel

Silicone

Combo

FUTURE TECH

Future considerations

Hydrogen burner

U.S Army — flameless catalytic combustion device

New wave antimicrobial materials

Silver doped titanium oxide

Liquefied petroleum gas

Advanced biomass stoves

Forcing gases and smoke from incomplete combustion back into the stove’s flame, some cut emissions by 95 percent. However they are more expensive than conventional stoves and can require more advanced pellet or briquette fuels.

SOCIETY AND ENVIRONMENT

Covid causing more people to enjoy the outdoors, this has led to a large spike in the popularity of outdoor cooking equipment.

Cooking has also increased in popularity since Covid forced people to find more hobbies.

Bain and Company estimating 60% of meal occasions were cooked in the home pre-pandemic which has now increased to 72%. For some, it’s ignited a passion for cooking.

More people have the capability to work remotely. This has spurred people to travel while working.

SOCIETY AND ENVIRONMENT

ACTIONABLE INSIGHT

Fun cooking experience

User should enjoy cooking with this system.

Wide BTU range

Using stacked burners we can achieve greater BTU ranges.

Using new materials to cut down on weight

We can bring down the weight using unique manufacturing methods like metal foams and honeycomb panels.

Must be durable

Must last the user a long time. Design for replace-ability

Easily cleanable

Use materials and shapes to make the product easily cleanable.

Development

Concept 1

This duffel bag-like form factor is the perfect mix of portability and features. The 2 halves will close together with a water-tight seal. The utility unit will contain a selection of cooking and eating utensils.

Concept 2

This version would be its own station. No need to rely on a table. The legs will fold down and allow the user to roll the product, increasing portability. The utility unit will contain a selection of cooking and eating utensils.

Final Concept

MODERN REFINED INDUSTRIALISM

My design language was inspired
By industrialism, durability, raw
Materials mixed with finished
Materials and a hint of color.

Cooking units

Grill unit

Contains thermoelectric generator
Reactive thermometer
Two ribbon burners with separate controls
Grate comes off for easy cleaning
Components are easily replaceable

Burner unit

Contains thermoelectric generator
Reactive thermometer
Stacked burners for a greater range
Separate controls for inside and outside burners.
Components are easily replaceable

Utility unit

Allows for storage of multiple tools, utensils, flatware, etc.

Two cutting boards reduce the chance of cross-contamination

An empty utility unit can be used as a wash basin

Photo Citations

Image by macrovector on Freepik

Image by rawpixel.com on Freepik

Image by pikisuperstar on Freepik

Image by macrovector_official on Freepik

Image by Freepik

Image by Freepik

Image by wirestock on Freepik

Image by vwalakte on Freepik

Image by wirestock on Freepik

Article Citations

https://www.factmr.com/report/1042/outdoor-cooking-equipment-market

https://www.yellowstonepark.com/where-to-stay-camp-eat/camping-rv-parks/cooking-while-car-camping/

https://www.nytimes.com/wirecutter/reviews/best-picnic-table-camp-stove/

https://backpackinglight.com/stovebench/

https://www.maytag.com/blog/kitchen/gas-range-btu.html

https://www.thekitchn.com/whats-a-btu-and-how-many-shoul-112070

https://www.hunker.com/13408239/typical-btus-of-a-gas-stove